The discovery process that usually takes place at the start of a digital project can cover a vast area of work and output, so it’s puzzling that it’s so often referred to in relatively vague terms.

To ‘do a discovery’ can mean anything from researching the market validity of a new idea to prioritising hundreds of user stories, and everything in between. Having such a broad definition isn’t terribly useful for clients or agencies.

To combat this uncertainty, we break a discovery down into four clear stages that logically follow on from each other. …


Shaping and creating innovative, user-focused digital products and services -

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